To understand why a website for every property will vastly
expand your reach you have to understand how websites can be used.
First, a website is used as an online brochure. Anyone with a
computer can log in and see the information you have presented.
You create a marketing message and viewers will get visual and textual
information to support your point. This can't be done in a newspaper
ad.
Interactive websites allow visitors to participate and contribute
ideas.
Bulletin Boards are fully moderated, controlled, edited, etc.
They're safe!